There are days when you need nothing more than blue skies, sunny warmth on your skin and the quiet knowledge that everything is just fine at this moment. Hakuna Matata by 27 87 Perfumes captures exactly this feeling.
Hakuna Matata – A moment that lasts
Some days unfold quietly. Without a plan, without a goal, without haste. And yet it feels like just that is enough. Hakuna Matata is like such a day. A fragrance that develops slowly, naturally, relaxed and serene. This relaxed, gentle attitude seems to be part of the composition. The fragrance does not dictate anything. It creates space – for leisure, for imagination. And this is precisely where its power lies.
Hakuna Matata means “no worries” in Swahili. Often used casually, the phrase sounds almost like a cliché. But in this eau de parfum, it takes on depth. Nothing about this fragrance seems over the top or ironic. No clichéd exoticism, no sugary exuberance. Instead, Hakuna Matata by 27 87 Perfumes surprises with an unusual note: banana. But don’t worry! Not meant as a joke, but as a warm, golden accent. Soft, restrained and tropical, the fragrance lets our thoughts wander … to the sun, beach and sea.
Vanilla is over. Go bananas!
With this slogan, 27 87 Perfumes hit the mark at the fragrance fair in Milan. Because the creation brings an ingredient into play that almost never appears in perfumery: banana. Yes, that’s right. But it is precisely this courage to be unconventional that is typical of the label of Barcelona-based Romy Kowalewski. Cheeky, modern, humorous and likeable at the same time. Hakuna Matata is the logical continuation of a collection that is based less on trends than on the themes of our generation.
Fragrances such as #hashtag, wandervogel, sónar, rule of 72 or per sē tell of everyday digital life, of new beginnings, of festival nights, the financial system and one’s own identity. They all speak an olfactory language that reflects our present in an artistic, creative way.
Hakuna Matata fits in here quite naturally. As a “reminder to ourselves that even in chaos there is room for joy, wonder and the simple things.” A creation that is playful, humorous, surprising and cheerful. It irritates, touches and makes you happy. Like a ray of sunshine on the skin or a quiet smile at the right moment.
Tropical. Floral. Unexpected.
Perfumer Rodrigo Flores-Roux combines banana with bergamot, broom, jasmine, orange blossom, honey and labdanum (cistus) to create an eau de parfum that tests boundaries, breaks new ground and enchants in the process. The result is not an olfactory sugar shock, but an elegant, modern composition with character and a charming wink that is simply likeable and incredibly endearing.
Hakuna Matata starts tropical and fresh with a bright yellow, cheerful banana, which is accompanied by greenish-tart bergamot and beguiling broom. The composition is fruity-floral and powdery-creamy, “bananaized” but not dominated by it. It has a dense, almost jungle-like effect, perfectly reflecting the theme of the Spanish label. Nevertheless, Hakuna Matata is not heavy, not oppressive, as one might expect. A vibrant molecular lightness inspires the composition – typical of 27 87 Perfumes. The orange blossom brings additional fruity-floral accents into play, while the honey provides a golden sweetness that gradually and gently permeates the fragrance.
Hakuna Matata – lightness in fragrance
The latest eau de parfum Hakuna Matata is a sunny, summery and carefree eau de parfum that smells of banana, lush floral creaminess and lovely honey sweetness. Not shrill, not artificial, not squeaky, but extravagant, colorful and definitely opulent. A creation for all those who do not shy away from unusual fragrances, who love bananas and especially when they are so skillfully and harmoniously placed in a bed of flowers and honey.
I would describe Hakuna Matata as adventurous, fun-loving and intoxicating. An olfactory invitation to not take yourself so seriously and to feel and enjoy life anyway. Not in the fast lane, but at just the right moment. A fragrance like a vacation on the skin. Like an afternoon without a plan. Like a smile that touches.
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