{"id":99308,"date":"2022-08-02T07:00:00","date_gmt":"2022-08-02T05:00:00","guid":{"rendered":"https:\/\/www.alzd.de\/?p=99308"},"modified":"2022-07-28T17:02:45","modified_gmt":"2022-07-28T15:02:45","slug":"aether-the-show-musk-go-on-its-ae-sin","status":"publish","type":"post","link":"https:\/\/www.alzd.de\/en\/2022\/08\/02\/aether-the-show-musk-go-on-its-ae-sin\/","title":{"rendered":"\u00c6THER – THE SHOW MUSK GO ON & IT’S \u00c6 SIN"},"content":{"rendered":"\n

\u00c6THER<\/a> has become an integral part of the popular molecular fragrances and is completely dedicated to the wonderful world of synthetic fragrances. In this way, the brand says it celebrates the “intoxication of chemistry” and in an “olfactory kamikaze” explodes elemental molecules “into bizarre abstraction, into a beautiful stranger.” That sounds exciting, revolutionary and raises my expectations accordingly.<\/p>\n\n

By the way, behind the brand \u00c6THER are the two well-known perfumers Am\u00e9lie Bourgeois and Anne-Sophie Behaghel. Artistic direction is again the task of Nicolas Chabot, known among other things from the relaunch of the historic Le Galion<\/a> brand. More background on \u00c6THER can be found in this article<\/a>, because the brand is not unknown in the Duft-Tagebuch.<\/p>\n\n

IT’S \u00c6 SIN<\/h2>\n\n

The new duo was obviously inspired by the music. IT’S \u00c6 SIN<\/a> refers, of course, to the Pet Shop Boys’ world-famous hit from 1987. Only one letter was changed, “a” became “\u00c6”, the \u00c6THER-typical ligature of A and E, as the merging of two letters is called.<\/p>\n\n

\"IT'S<\/figure>\n\n
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