{"id":122085,"date":"2025-01-02T16:28:25","date_gmt":"2025-01-02T15:28:25","guid":{"rendered":"https:\/\/www.alzd.de\/2025\/01\/02\/happy-new-year\/"},"modified":"2025-01-03T11:01:12","modified_gmt":"2025-01-03T10:01:12","slug":"happy-new-year","status":"publish","type":"post","link":"https:\/\/www.alzd.de\/en\/2025\/01\/02\/happy-new-year\/","title":{"rendered":"Happy New Year!"},"content":{"rendered":"\n

That’s exactly what I wish you: a happy new year! I hope you’ve all had a good start, are all safe and sound and, like me, are full of excitement about what 2025 will bring us. For my part, I already know that the first quarter has many exciting things in store, even if I can’t yet reveal what it’s all about. But of course I’ll take you with me and you’ll definitely find out more about it. <\/p>\n\n

But before I turn my attention to the present and the future, I would like to take a look at the past. Last year, I presented many different brands and creations to you here, so I would like to take the opportunity to look back on our fragrance year 2024 on this blog and recall some posts that may have been forgotten – even by me. <\/p>\n

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\"Happy
Photo by Kelly Sikkema<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n<\/div>\n

January 2024<\/h2>\n\n

January of last year was primarily characterized by three brands: aaa\/unbranded<\/a>, OHTOP<\/a> and ARgENTUM<\/a>. I also introduced you to some individual creations from other fragrance houses, which I would also like to talk about. But first, let’s take a look at this month’s big three. <\/p>\n

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\"aaa\/unbranded
Image from Instagram<\/a><\/figcaption><\/figure>\n<\/div>\n

The London label aaa\/unbranded<\/a> was the first. Founded in 2017, the brand initially focused on extravagant shoe fashion, later on skincare and finally on fragrances. In our store, we have the fragrance house’s N series, which revolves around the Japanese Ma philosophy<\/em>. If you would like to find out more, I recommend my articles: <\/p>\n\n